ResponsivMR’s team of experts is experienced in providing consulting support to market research agencies of all sizes. We are known for astutely incorporating the work of leading academics and statistical software developers to meet project needs including Hierarchical Bayesian analysis, Latent Class analysis, Conjoint/Choice modeling and Maximum Difference Scaling.

We also adapt and refine the standard statistical tools used in perceptual mapping, segmentation and descriptive statistics. And our experience in analyzing a broad spectrum of markets has led to the development of key measurement tools such as Value Bead, Customer Loyalty Index and the Adaptor spectrum.